Fredrick Receives New Wheelchair
On March 4th, Fredrick received his new wheelchair. Ever since the story of his robbery and subsequent abandonment by the NYPD in a freezing blizzard broke in the New York Times, people have been wanting to help Fredrick. The most obvious choice was to get him a new wheelchair, something that he always wanted and was actually saving up his money for. A new wheelchair, with all the features and comforts that he needs (he spends his entire day in the wheelchair) has a retail price upwards of $25,000. No one could imagine that from the horrible events that transpired to him in the early part of 2014, would he be treated to such amazing generosity and kindness from complete strangers. People reading the story in the Times were moved to tears – and to action. Some contacted the reporter via email or Twitter, others sent their messages in to
Help Fredrick Brennan
Since the New York Times published the article about our head of programming Fredrick Brennan, who was violently robbed in the busy Port Authority Bus Terminal in NYC on New Years’ Day, and then was left alone to freeze in a snowstorm by a member of the NYPD, we have been flooded with requests from people wondering how they can help. After speaking with Fredrick, we feel that the best way people can reach out to help with be with a financial contribution towards the purchase of a new wheelchair. As noted in the article, Fredrick was saving up his money so he could purchase a replacement to his current chair, which is in very poor condition. Fredrick is completely reliant on his power chair to get around everywhere he goes. During the past few days, we have contacted various medical equipment providers to see if they would be willing to
What is the Key Component of Great Rankings?
According to Google, there are over 200 different criteria that goes into their search algorithm. So what should a small business website that wishes to rank high in organic search focus on? First things first – it’s important to have a well optimized site that is built with the search engines in mind. That includes ensuring that the site has proper title & meta description tags, search engine friendly URL’s, descriptive alt tags for images, and plenty of keyword rich content. Ultimately however, there is only so much that on-page optimization can benefit a site’s rankings. Lots of quality incoming links are what is needed for a site to rank well for highly competitive keywords. This applies not just to rankings on Google.com, but also on the other search properties of Google, such as Google Maps or the highly coveted Google Shopping. The number of quality incoming links to a
Free AdWords/SEO Grade
If you could score your site to see how it compares with other similar sites in SEO or AdWords performance, wouldn’t you do so? One of the best kept secrets is that you can do so for FREE. Here’s how to test your site’s performance for AdWords and SEO using Google’s free Search Based Keyword Tool: Make sure you are logged in to your Google Account. Go to http://www.google.com/sktool Select your site from the drop down box. Enter a few keywords in the filter box, or leave it blank. Click on Find Keywords. You can then export the entire list of keywords (or browse the top 20 keywords on the screen). The report shows the percentage of time your site appeared for that particular keyword search, both for paid search as well as free organic search on the first page of search results. Use this report to discover opportunites for
The 5 Top Reasons NOT to Send Holiday Emails
Its the end of October, and that means its time for retailers all over the web to gear up for the busy holiday shopping season. Studies show that most small businesses don’t send out regularly scheduled email campaigns. That’s just like opening the window and throwing out $100 dollar bills. Why? Because sending emails to your existing customer base costs next to nothing, is welcomed by your customer, and can bring lots of extra sales. The large retailers all have regular email campaigns. Some of them, such as Amazon and Lands End, send emails to their customers every single day! Why don’t most small businesses send out emails to their customer list? We asked around and got the following (lame) reasons: Too expensive to create emails (actually, the cost to create a professional looking custom email is less than $100) I don’t have anything to write (so why are you
