We analyzed 502 B2B companies to better understand how they approach content marketing. And to help identify content marketing approaches that work best in the B2B space. Specifically, we looked at: How many B2B companies have a blog The types of content are they publishing How much organic traffic B2B blogs receive each month The characteristics of top performing B2B content And more Now it’s time to share what we discovered.
Let’s face it: when it comes to marketing themselves online, many nursing homes fall short. Be it a website that needs updating, unfavorable reviews that appear much more than they should, or not using social media in the best possible ways, nursing homes are only hurting themselves by not having a strong online presence. Fortunately, creating a better online presence isn’t complicated, and using these four tools will help bolster your ability to connect with your audience in this digital world.
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Amazon continues to grow by leaps and bounds, taking many online sellers along for the ride. While the thrill of fast growing sales can seem appealing, it leaves many with a bad feeling. Sort of like the way you feel after a fast roller coaster ride. Amazon can work great for you, but it leaves you at a serious disadvantage. You cannot send follow up marketing to customers – Amazon “owns” them, not you. You cannot offer them related products that they may be interested in. At any given moment, someone else might be winning the buy box, dropping your sales by 80%. Ever heard of an Amazon suspension? Ask any big seller – most have likely gone through a few, and it’s not fun. There’s also that sinking feeling that one day Amazon will throw all their marketplace sellers off their platform and start selling it themselves. Sales funnels are
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