Here’s how to test your site’s performance for AdWords and SEO using Google’s free Search Based Keyword Tool:
- Make sure you are logged in to your Google Account.
- Go to http://www.google.com/sktool
- Select your site from the drop down box.
- Enter a few keywords in the filter box, or leave it blank.
- Click on Find Keywords.
You can then export the entire list of keywords (or browse the top 20 keywords on the screen). The report shows the percentage of time your site appeared for that particular keyword search, both for paid search as well as free organic search on the first page of search results.
Use this report to discover opportunites for improving your site’s content and advertising performace, especially for keywords that are critical for your business. From our experience, we have always been surprised at the data we get from these reports. Almost always, there are very important keywords that are being shown less than 50% of the time, and we’ll even get quite a few that are showing 0% of the time.