Does Good SEO Help My Pay Per Click?
Google has always said that paid search and free listings are separate from each other, and what you do on one has no bearing on the other. That may have changed, as we explain. As part of Google’s obsession with search quality, Google does not allow ads from sites that do not meet its “editorial […]
Higher Bids = More Profits?
Does bidding more on good keyword terms boost your profits? The answer is, well – it depends. According to studies by Google and others (PDF link), the position your ad appears on the page of search engine results does not materially affect your conversion rate. So in the hypothetical example below, assuming the conversion rate […]
How Long Does it Take a New Site to Rank in Google?
The inevitable question asked by every client (and just about anyone we meet on the street) is: “How long will it take for my site to start getting free visibility in the search engines like Google and Yahoo?” Every SEO has their own answer to this question. On a brand new site, it will come […]