On March 4th, Fredrick received his new wheelchair. Ever since the story of his robbery and subsequent abandonment by the NYPD in a freezing blizzard broke in the New York Times, people have been wanting to help Fredrick. The most obvious choice was to get him a new wheelchair, something that he always wanted and was actually saving up his money for.
A new wheelchair, with all the features and comforts that he needs (he spends his entire day in the wheelchair) has a retail price upwards of $25,000. No one could imagine that from the horrible events that transpired to him in the early part of 2014, would he be treated to such amazing generosity and kindness from complete strangers.
People reading the story in the Times were moved to tears – and to action. Some contacted the reporter via email or Twitter, others sent their messages in to this website, requesting information on how they could help.
A fund was set up with a medical assistance organization in NJ, who acted as the financial sponsor for the contributions. For a few weeks after the story, donations poured in from across New York and the entire nation. Soon we had raised enough funds, that when coupled with a sizeable discount offered by the wheelchair vendor, we were able to go ahead and order the wheelchair.
Yesterday, the chair arrived. Fredrick is enjoying his new chair so much. It’s a vast improvement over his old chair, both in terms of comfort and features. He glides down the streets of his Brooklyn neighborhood with ease, not having to wince every time his chair goes over a slight bump or crack in the sidewalk.
We congratulate Fredrick on his new chair, and join him in thanking all the wonderful people that came together to make this all possible.
Since the New York Times published the article about our head of programming Fredrick Brennan, who was violently robbed in the busy Port Authority Bus Terminal in NYC on New Years’ Day, and then was left alone to freeze in a snowstorm by a member of the NYPD, we have been flooded with requests from people wondering how they can help.
After speaking with Fredrick, we feel that the best way people can reach out to help with be with a financial contribution towards the purchase of a new wheelchair. As noted in the article, Fredrick was saving up his money so he could purchase a replacement to his current chair, which is in very poor condition. Fredrick is completely reliant on his power chair to get around everywhere he goes.
During the past few days, we have contacted various medical equipment providers to see if they would be willing to help with the purchase of a new wheelchair for Fredrick. One noted company, Ocean Home Health of New Jersey, graciously stepped forward and offered to get Fredrick into a new chair at a substantial discount. According to the company, a good quality wheelchair with the features he needs would run around $20,000.
The generous outpouring of support has touched Fredrick beyond words. He was shaken by the horrifying experiences of the past few weeks. You have no idea how much these wonderful offers to help, coming from total strangers, is doing for him. It is restoring his faith in the good of humanity and his courage to continue doing his best for himself and others.
If you would like to contribute to the cost of the new wheelchair, our company will be accepting the donations on his behalf.
Donate via this link
Or make a tax-deductible check to Bikur Cholim of Lakewood – F. Brennan Chair Fund
Mail to: Razor Clicks
508 E 2nd St
Brooklyn NY 11218
Tax Deductible receipts will be sent to all donors.
Please include a brief message with your donation that will be passed along to Fredrick
You may contact us at 732-806-1255 or via email and we will respond to you as soon as possible.
On behalf of Fredrick, thank you so much for your support and encouragement.
According to Google, there are over 200 different criteria that goes into their search algorithm. So what should a small business website that wishes to rank high in organic search focus on? First things first – it’s important to have a well optimized site that is built with the search engines in mind. That includes ensuring that the site has proper title & meta description tags, search engine friendly URL’s, descriptive alt tags for images, and plenty of keyword rich content.
Ultimately however, there is only so much that on-page optimization can benefit a site’s rankings. Lots of quality incoming links are what is needed for a site to rank well for highly competitive keywords.
This applies not just to rankings on Google.com, but also on the other search properties of Google, such as Google Maps or the highly coveted Google Shopping. The number of quality incoming links to a site enable it to be ranked well across the board, and bring in high numbers of visitors and buyers.
Here’s an example: If you search on Google Shopping for the word “bed skirts”, you will see how most of the results are for Amazon.com. Amazon is the largest ecommerce site, with millions of incoming links. Especially helpful to their ranking are their huge network of affiliates who link to their site to direct buyers who will earn them commission checks. That is how Amazon can outrank so many other sites, even though many of the other sites are more relevant and have a larger selection of bedding and bedskirts.
Quality links are hard to come by, but they are what makes a difference to a site’s rankings.
Here’s how to test your site’s performance for AdWords and SEO using Google’s free Search Based Keyword Tool:
You can then export the entire list of keywords (or browse the top 20 keywords on the screen). The report shows the percentage of time your site appeared for that particular keyword search, both for paid search as well as free organic search on the first page of search results.
Use this report to discover opportunites for improving your site’s content and advertising performace, especially for keywords that are critical for your business. From our experience, we have always been surprised at the data we get from these reports. Almost always, there are very important keywords that are being shown less than 50% of the time, and we’ll even get quite a few that are showing 0% of the time.No Comments
Its the end of October, and that means its time for retailers all over the web to gear up for the busy holiday shopping season.
Studies show that most small businesses don’t send out regularly scheduled email campaigns. That’s just like opening the window and throwing out $100 dollar bills. Why? Because sending emails to your existing customer base costs next to nothing, is welcomed by your customer, and can bring lots of extra sales.
The large retailers all have regular email campaigns. Some of them, such as Amazon and Lands End, send emails to their customers every single day!
Why don’t most small businesses send out emails to their customer list? We asked around and got the following (lame) reasons:
Just remember – when you aren’t sending email to your customer list you are throwing money out the window. One of our customers netted $5,000 in sales from just one email to their list!
Learn more about email marketing services from RazorClicks.No Comments
Google has always said that paid search and free listings are separate from each other, and what you do on one has no bearing on the other. That may have changed, as we explain.
As part of Google’s obsession with search quality, Google does not allow ads from sites that do not meet its “editorial guidelines”. In the past, that meant that your ads needed to look and sound normal, and not have spammy content or overhyped marketing pitches.
Now, Google includes your site in their consideration of an advertiseer’s quality. If a site is considered to have spammy content or is not well structured from an SEO standpoint, they will punish the advertiser by requiring a super high minimum bid, which is otherwise referred to as a “Google Slap”. This way, they ensure that searchers have a “quality experience” both while looking through the ads while on Google, as well as when they click on an ad and go to the advertiser’s site.
Therefore, its not just a good idea to invest in SEO for the free traffic, but also for pay per click. A well optimized site with good title tags, anchor text, and sitemaps will pay off in having lower bid prices, better positions, and more exposure.No Comments
Does bidding more on good keyword terms boost your profits?
The answer is, well – it depends.
According to studies by Google and others (PDF link), the position your ad appears on the page of search engine results does not materially affect your conversion rate. So in the hypothetical example below, assuming the conversion rate is 10%, and a $10 Average Order Value, this would be the result of increasing your bid:
|Position||Clicks||Cost Per Click||Total Cost||Profit|
As you can see, increasing your bid in this case would be a mistake. Yes, there would be a lot more orders in position 1 (6 times as much), but you’d be losing money instead of making money.
Sometimes its best to be in the lowest position on the page where the cost per click is low, which translates into much higher profits than in the higher positions.No Comments
The inevitable question asked by every client (and just about anyone we meet on the street) is:
“How long will it take for my site to start getting free visibility in the search engines like Google and Yahoo?”
Every SEO has their own answer to this question. On a brand new site, it will come to considering the strength of the competition vs. the number (and value) of inbound links to your site. We have seen sites rank for fairly valuable keywords in a matter of 3 days, and we have also waited months for other sites to start ranking regularly on desired keywords.
Matt Cutts answered a video question about this very topic.